Tha Carter Cartel Chops It Up With Asher Roth...

Rap isn’t dead it’s just evolving. The days of Biggie and Pac are long gone, and a new era of internet-aided superstardom, and ring-tone domination is being ushered in by a new breed of cunning linguists. While some newcomers are hungry for success, other, better-known artists seem to be stagnantly basking in their fame. Kanye is preoccupied sitting at his computer posting on his blog, and wearing $100k Louis Vuitton backpacks to the gym. Eminem is battling high cholesterol, and Dr. Dre is busy getting his dick sucked by every Game track, pre LAX. Jay-Z is fucking Beyonce, while simultaneously handing the torch of hip-hop glory to a promethazine fiend who sells a million records in a week, but won’t have enough brain cells left to achieve the greatness he inevitably would. Underground is preachy, T-Pain thinks that singing like you just got your period is somehow catchy, and Soulja Boy is masking pop as the biggest piece of shit recorded since the Star Spangled Banner. So what then proves that hip-hop is evolving rather continuing to seep six-feet-under? The answer to that is simple, white, and looks like the kid who mows your lawn, and secretly fucks your wife while you’re fucking your secretary. His name is Asher Roth and he, apparently, loves college. He’s the epitome of the rebellious, middle-class, suburban American who makes up the majority of people who buy, steal, and listen to hip-hop music in this country. But in this case Roth isn’t the consumer; he’s the voice of a generation of white kids who fuck with an industry dominated by black performers. Not since Norman Rockwell has a person captured the human condition of his contemporaries as accurately as Roth. But instead of painting pictures of mid-1900s America, Roth reps the “burbs,” and expertly weaves pop-culture references in-between witty rhymes and intelligently superfluous battle-banter. Roth just released a mix-tape with DJ Drama and Don Cannon, in which he hilariously called out Farnsworth Bentley (et. al.) by noting “you know the world’s gone mad when blacks wear plaid.” He rhymes about performing an array of sexual acts to various cartoon characters, and goes emo with John “I’m fucking Jennifer Aniston” Mayer on his version of the unattainable goal of world change. Roth is a skilled rapper, straight up, who has the potential to not only change a game dominated by color, but also change it for the brighter. We at Tha Carter Cartel recently had an opportunity to speak with Asher on everything from Super-Producer Nottz, to Barack Obama, to his insane beer pong run. Here’s what he had to say, enjoy.

Don’t sleep, ever.

Quincy Moore for Tha Carter Cartel

Tha Carter Cartel: What’s good Asher? How you livin’ these days?

Asher Roth: I’m good man, it’s been cool in Atlanta but I’m still kinda bummed out cause it’s the worst month to be in here with the mosquitoes and the heat. So you know, being a fair skinned-white kid I spend most of my time indoors man, but it’s all good.

TCC: (Laughing) That’s what’s up. We understand you just moved your life “Entourage” style to the ATL and have been hanging out with the likes of Ludacris and OutKast. How’s that been, and how you like the ATL besides those fucking mosquitoes?

AR: It’s been cool, the main reason I moved to Atlanta was for networking, and you know it’s kind of the epicenter of what’s going on right now. It was a no brainer to move out of PA and get myself down to Atlanta for a little bit, so it’s cool getting to link up with some of these people you see on TV all the time. It’s been incredible man, but I mean it just started, you know, the journey is just beginning.

TCC: So you just signed to SRC Records and Steve Rifkind, what kind of shit have you guys been getting into?

AR: (Laughs) We’re working on the LP right now but we’re always doing different projects. It’s obviously a very visual world we live in, so I’m always doing different videos and stuff like that as well. I pretty much film everything too. Something that happened is that I’m comfortable within my own skin so I have no problems when the cameras are on and the lights are on. I’m not putting on an act and I think that’s what’s important about the music as well; this is very authentic, organic music. With this world that we live in with YouTube, and this and that, I mean I said let’s just throw the camera on and let people into my world, you know, not only can they experience the music but they’ll be able to experience the video as well.


TO READ THE REST OF THE INTERVIEW CLICK HERE


Congratz to D.H. on the interview, read this shit folks, he did a good job!